Welcome to the REFRAME SOCIETY

Stay ahead of industry trends with masterclasses, resources, and cutting-edge insights.

Shift from compliance work to delivering high-value, strategic services.

Connect with like-minded professionals and mentors who understand your journey.

EXPERIENCE TRANSFORMATION

Elevate your Skills and Transform your Business.

The best way to stay ahead is by consistently practicing self-disruption.

  • Mindset
  • Sales
  • Pricing & Positioning
  • Positioning
  • Technology & AI
  • Business Processes

The accounting industry is evolving rapidly. To stay relevant and thrive, you need to do more than just adapt—you need to lead the way.

Join the Movement

REFRAME SOCIETY provides the tools and network to future-proof your business and your career.

Enjoy the Benefits of our movement and maximize your potential in your personal and professional development.

  • Exclusive Content
  • Monthly Live Sessions
  • Business Toolkits
  • Networking Opportunities
  • Monthly Masterminds
  • 1:1 Business Coaching (optional)
  • REFRAME Certification Programs (optional)
Join the Community

Sign up and gain instant access to a library of resources and our vibrant online forum.

Engage and learn

Participate in live sessions, workshops, and discussions.

transform your practice

Implement actionable insights to grow your revenue, impact, and professional satisfaction.

rebrand the profession

Be part of a movement to redefine what it means to be an accounting professional—shifting from compliance work to being recognized as a strategic advisor and business leader.

How it Works

Our community operates entirely virtually, making it easy to connect, learn, and grow from anywhere in the world.

Ready to join the Movement?

Become part of the REFRAME SOCIETY and take the first step toward becoming the accountant your clients can't live without.

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Hi, I'm Carlos...

and I’m proud to be your guide in this journey. For over 15 years, I’ve had the privilege of coaching and supporting financial professionals to grow their skills, their businesses, and their confidence. Together with Hector Garcia, CPA, I co-founded REFRAME SOCIETY with one bold vision: to rebrand the accounting profession as the most innovative, forward-looking, and creative of all professions.REFRAME SOCIETY is more than a community—it’s a mission to elevate accountants as strategic thinkers and trusted advisors, helping them unlock new opportunities for themselves and their clients. Whether you’re looking to sharpen your skills, connect with like-minded professionals, or redefine your career, you’re in the right place.Thank you for visiting, and I hope you’ll join us in this exciting journey to transform the future of our profession.Here’s to building something extraordinary together!

Pricing

Real transformation takes time. A 6-month timeline ensures you can learn, apply, and see results without feeling rushed.

$1500/semester

Each semester offers a refreshed curriculum with the latest strategies and tools to keep you ahead in an evolving profession.

What you're committing to:

  • Personal and Professional Growth
  • Proven Frameworks
  • Innovative Practices
  • Accountability
  • Building Lifelong Relationships
  • Rebranding the Profession

REFRAME SOCIETY is more than a program; it’s a partnership in your journey of transformation. Together, we’ll redefine what it means to be an accounting professional—and help you create the future you deserve.

faq

The most common questions

What Airport Do I Fly Into To Attend The Conference?
What Transportation Options Are Available From The Airport?
How do I get access to the Hotel’s group rate?
Are there any speaking opportunities available?
What Is The Registration Deadline?
Will CPE Be Offered?
What Is the cancellation policy?
Is this conference sponsored?
Who Should I Contact With Questions?