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INNOVATIVE ADVISORY

EVENT DETAILS
November 5th- November 7th, 2026
CORAL GABLES, FL
SOLD OUT
20 HOURS CPE
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REFRAME accounting conference in Coral Gables, Florida
A
REFRAME 2026

About the event theme

REFRAME 2026 is an annual conference for accounting professionals, held November 5 to 8, 2026 at the Loews Coral Gables Hotel in Coral Gables, Florida. It is co-hosted by Carlos M. Garcia, Jr. and Hector Garcia, CPA, capped at 175 attendees, and carries 20 hours of CPE credit. The 2026 theme is Innovative Advisory, focused on helping firm owners move beyond compliance work into advisory services, with sessions on AI adoption, pricing, positioning, and client conversations. Registration is $2,500.

Innovative Advisory for Accountants:

This event empowers accounting professionals to reframe their role, expand beyond compliance, and step fully into innovative advisory that drives measurable client impact and long-term firm growth.

Key topics include shifting from reactive service delivery to proactive advisory leadership, designing high-value client experiences, and building firms that are positioned for relevance in a rapidly evolving profession.

Attendees will explore strategies to package and deliver advisory services with clarity, elevate strategic conversations with clients, and build scalable models that move beyond transactional work.

Co-hosted by Carlos M. Garcia, Jr. and Hector Garcia, CPA this experience blends mindset, strategy, and real-world execution. Carlos will share practical communication frameworks that help accountants lead more powerful advisory conversations, strengthen positioning, and articulate value with precision.

Hector will offer insights from his own transformation—demonstrating what becomes possible when a firm commits to innovation, confidence, and forward-thinking leadership.

Alongside our co-hosts, forward-thinking leaders will join us to challenge traditional models and expand what advisory can look like in modern firms. Together, we will explore how to rethink services, reimagine client relationships, and build advisory offerings that are both profitable and deeply impactful.

Join us and step into the future of innovative advisory.

Where

CORAL GABLES, FL

When

NOVEMBER 5-7th, 2026
Optional Add on NOV 8th

SOLD OUT! JOIN WAITLIST


Carlos M. Garcia, Jr. speaking at REFRAME
Accounting professionals attending the REFRAME conference

Agenda

DAY 1
Thursday Nov. 5th
DAY 2
Friday Nov. 6th
Day 3
Saturday Nov. 7th
Day 4 (Optional)
Sunday Nov. 8th
09:00 AM - 05:30 PM
Registration Opens
Sponsor Visits & Open Networking
12:00 PM - 01:30 PM
01:30 PM - 03:30 PM
Mainstage Session & Workshop
03:30 PM - 04:00 PM
Break & Sponsor Visits
04:00 PM - 05:30 PM
Mainstage Session & Workshop
05:30 PM - 06:30 PM
Break
06:30 PM - 07:30 PM
Welcome Reception
07:30 PM - 09:30 PM
Reframe 2026 Welcome Dinner & Workshop
6:00 AM - 7:00 AM
Sunrise Stretch & Meditation (Optional)
7:30 AM - 9:00 AM
Breakfast & Sponsor Visits
9:00 AM - 10:45 AM
Mainstage Session & Workshop
10:45 AM - 11:15 AM
Break & Sponsor Visits
11:15 AM - 12:15 PM
Mainstage Session & Workshop
12:15 PM - 1:45 PM
Lunch and Sponsor Visits
1:45 PM - 3:30 PM
Mainstage Session & Workshop
3:30 PM - 4:00 PM
Break & Sponsor Visits
4:00 PM - 5:15 PM
Mainstage Session & Workshop
5:15 PM - 5:30 PM
Closing Comments
7:00 PM - 11:00PM
REFRAME Party!
6:00 AM - 7:00 AM
Sunrise Stretch & Meditation (Optional)
7:30 AM - 9:00 AM
Breakfast & Sponsor Visits
9:00 AM - 9:30 AM
Opening Remarks
9:30 AM - 10:45 AM
Mainstage Session & Workshop
10:45 AM - 11:15 PM
Break & Sponsor Visits
11:15 PM - 12:15 PM
Mainstage Session & Workshop
12:15 PM - 1:45 PM
Lunch
01:45 PM - 03:15 PM
Mainstage Session & Workshop
3:15 PM - 3:45 PM
Break
03:45 PM - 4:45 PM
Conversations on Advisory
4:45 PM - 5:15 PM
Reflections & Debrief
5:15 PM - 5:30 PM
Closing Comments
7:30 PM - 9:30 PM
*Optional Add-on event

Evening Mastermind: Overcoming Obstacles & Leading Through Change
9:00 AM - 9:30 AM
Doors Open
9:30 AM - 11:00 AM
*Breakfast on your own (Coffee and Light snacks)

The Business of You Action Planning
11:00 AM - 12:00 PM
Debrief + Hot Seat Feedback
12:00 PM - 1:00 PM
Lunch
1:00 PM - 2:30 PM
9-Box Business Plan
2:30 PM - 3:30 PM
Debrief + Hot Seat Feedback
3:30 PM - 4:30 PM
Action Planning & Wrap up

Our 2026 Sponsors

HEADLINE SPONSOR
PLATINUM sponsor
PLATINUM sponsor
GOLD sponsor
GOLD sponsor
GOLD sponsor
GOLD sponsor
GOLD sponsor
silver sponsor
silver sponsor
BRONZE sponsor
BRONZE sponsor
Conference organizers

Meet your co-hosts

Hector Garcia, CPA, co-founder of REFRAME
Hector Garcia, CPA

Co-Founder, REFRAME

Carlos M. Garcia, Jr., co-founder of REFRAME
Carlos M. Garcia, Jr.

Co-Founder, REFRAME

What is REFRAME?

The REFRAME Conference is an annual event designed to inspire and revolutionize the accounting profession by introducing new perspectives and methodologies. It's a platform where influential conversations meet innovative strategies, guiding accountants in rethinking how they approach their business and client relationships.

At its core, REFRAME answers the question, "How can accountants adapt to the changing landscape of their profession?" This is achieved by focusing on themes such as 'Influential Conversations for Accountants', which emphasizes the power of effective communication in rebranding, enhancing client engagement, and developing unique service strategies.

REFRAME has Featured industry visionaries and thought leaders like Ron Baker, Chris Do (2023 Keynote Speakers), the conference provides insights into how creative thinking and transformative dialogue can reshape traditional accounting practices. It's not just about keeping up with the trends; it's about being ahead of them, redefining the role of the accountant in a rapidly evolving business world.In essence, REFRAME is where accountants come to learn, grow, and be inspired.

It's a call to action for professionals who want to elevate their practice and set new standards in the accounting industry. 20 hours CPE will be awarded.

3 DAYS OF ADVANCED EDUCATION, TECH EXPLORATION, AND NETWORKING

JOIN WAITLIST
REFRAME 2026 hosts Carlos M. Garcia, Jr. and Hector Garcia, CPA
Tricia Brouwers, REFRAME 2026 keynote speaker
Tricia Brouwers
Phil M. Jones, REFRAME 2026 speaker
Phil M Jones
David C. Baker, REFRAME 2026 keynote speaker
David C. Baker
Hector Garcia, CPA, REFRAME 2026 keynote speaker
Hector Garcia, CPA

Featured
Speakers

Keynote SPEAKERS

Tricia Brouwers

Tricia Brouwers is a nationally recognized sales leader, communicator, and trainer with over 30 years of experience helping professionals build trust, confidence, and impact through the power of intentional language. A passionate advocate for autism awareness and the founder of HOPE GROVE, Tricia's mission is to reach the greatest number of people in the shortest amount of time, making the greatest possible impact on their lives, businesses, and self-belief.

David C. Baker

David C. Baker is a leading authority on how entrepreneurial experts position, structure, and grow expertise-driven businesses. As the author of The Business of Expertise and co-host of the acclaimed 2Bobs podcast with Blair Enns, Baker brings decades of research and advisory experience helping professional service firms turn specialized insight into meaningful client impact and sustainable growth. His candid, evidence-based perspective challenges accounting professionals to think more intentionally about positioning, differentiation, decision-making, and the business model behind their expertise.

Hector Garcia, CPA

Hector Garcia, CPA is a dynamic thought leader at the intersection of accounting technology, artificial intelligence, and practice management. As a practicing CPA and respected technology consultant, he helps accountants bridge the AI knowledge gap, embrace emerging tools, and use them to strengthen judgment, efficiency, and client service. His practical frameworks empower professionals to communicate their value, modernize pricing, and become more valuable strategic advisors.

Phil M. Jones

Phil M. Jones has made it his life’s work to demystify decision-making and reframe what it truly means to sell. Believing that every person in every business has something to sell, Phil empowers individuals to positively influence outcomes, drive bottom-line results, and maintain uncompromised integrity. Far from a typical business expert, Phil is world-renowned for going beyond theoretical strategies to deliver immediate, practical execution. He teaches the precise word choices that instantly boost persuasion, giving audiences the confidence of knowing Exactly What To Say®. Having delivered over 2,500 presentations across 800 industries and 50 countries, Phil blends humor with actionable insights to leave audiences inspired, confident, and ready to act.

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Want a sneak peek?

Curious about what REFRAME has to offer? Dive into the heart of our transformative experience with this exclusive recap video of REFRAME 2025. Get a firsthand look at the dynamic discussions, groundbreaking ideas, and the vibrant community that makes REFRAME a must-attend event for forward-thinking accountants. WATCH HERE

Why attend Reframe

Join REFRAME to be at the forefront of transformation in the accounting industry, where innovative strategies and impactful conversations converge to redefine your professional path and elevate your practice.

GROW YOUR PRACTICE

Discover how to scale your business effectively. Learn from those who've mastered the art of growth, gaining insights into client acquisition, service diversification, and maximizing profitability.

MEET WITH YOUR PEERS

Networking at REFRAME puts you in contact with like-minded professionals. Exchange ideas, collaborate on solutions, and build lasting relationships with peers who share your passion for progress.

EXPERIENCE ADVANCED TRAINING

Engage in high-level training sessions at REFRAME. These workshops and seminars are designed to refine your skills and introduce you to the latest industry trends and techniques.

BROADEN YOUR EXPERTISE

REFRAME offers a wealth of knowledge across various domains. Expand your understanding of the accounting field, from niche specializations to broad market trends, ensuring you stay ahead of the curve.

AUTOMATE YOUR PROCESSES

Learn about the latest in automation technology at REFRAME. Discover tools and strategies to streamline your operations, reduce manual effort, and enhance efficiency in your practice.

HEAR FROM THE EXPERTS

Gain valuable insights from top industry experts at REFRAME. Their unique perspectives and experiences offer invaluable lessons in innovation, leadership, and the future of accounting.

About the conference venue

2026 - The Loews Coral Gables Hotel in Coral Gables, Florida, is a premier destination for the REFRAME Conference, offering sophisticated charm and contemporary luxury. Nestled in the heart of the City Beautiful, this elegant venue combines timeless architecture with modern amenities, creating an inspiring environment for our transformative gathering.

  • Prime Location
  • World-Class Facilities
  • Exceptional Dining and Shopping
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